Alison Lucy's Blog

March 21, 2010, 14:35
Filed under: Wardrobe

An essential design skill is the ability to find order where there is chaos. This brief tests our ability to research, collate and organise large amounts of typographic information.

We were required to make a list of every single piece of clothing we owned on a single page. Describing each item consistently and concisely. We had to carefully consider the words or phrases we used (colour, form, function, material, manufacturer, size, value, etc.) and the order. This description determined the ‘shape’ of the information on the page.

After collating together all of the necessary information from my wardrobe I quickly realised that the process of elimination would be a vital one. What was it that interested me the most about these items and why? What would others find most interesting? I eventually whittled it down to the ‘made in’ information and colour – creating a grid from a map of the world plotting where my items are from. Below were the final outcomes.

I had difficulty in the continuation of our Wardrobe brief, being asked to add a single photographic image to our initial design. I couldn’t help but think how I had based my grid structure around the image of the world map therefore whatever my image was had to work with and not against this initial idea. I decided upon the image of the sea as a subtle hint to the reasoning behind the text. The second example above shows how I initially played around with orientation of the text to suggest a divide between east/west in terms of clothes manufacturing. it was hard to create this narrative in successfully in one image. I therefore created a final more abstract sea image where the focus was still very much on the text (due to the stronger, brighter image) and the spectrum of blues and greens emphasised the verticals. I feel better with the simplicity of this image as I feel that the key to success in this brief was a successful grid.